Digital presence doesn’t necessarily relate to just a website. The reality is, a broad web presence in the Digital Age is really a must, unless you want to hide your products and services from the world.
Your digital presence is all about the consistency of the information about your business across all the many channels on the internet, including your website.
Once upon a time, businesses could rely on their local Yellow Pages, newspaper, or radio ad rep to drive new leads and clients through their doors…
…And if they offered a valuable product or service and treated their customers with respect, their business would grow.
Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say…
….. it’s difficult to manage all of the necessary pieces of the equation in-house.
