What’s your Digital Strategy? Do you have one?
Today, its not a matter of “IF” your business or organization needs a website.
An online presence is now and will continue to be one of the most important marketing tools representing your business’ digital brand, anytime of the day or night.
Your website is a digital brochure that anyone can access, anytime, anywhere, on any device. A well designed site that is “mobile responsive” has the ability to engage consumers in your region or in the global marketplace using any device, and is content rich with the kinds of important digital markup to feed the search engine spiders with abundant information about your business.
Its not enough just to hire an individual or a family member who knows how to create a flashy site to WOW you and your target audience in a visual fashion. What counts is that your business’s digital brand can be found amid the many other sites promoting the same type of business, product or service – worldwide. Depending how competitive your industry might be or the keyword phrases you are emphasizing to bring about relevance to your site, the quality and careful consideration of the content delivered is an important key to successful ranking of your site, long term.
Getting your web pages ranked for keyword phrases that are meaningful to you is no magic carpet ride. Thats when experience and knowledge counts.
Today, the organic search results are being diluted by desires by the Amazons, Googles and Facebooks of the world to monetize their offerings. As a result, an extremely competitive market will need to do more than just add pretty pictures and a few lines of information. Hiring an expert website developer is more often an advantage to producing the kind of exposure that can increase traffic to your business, generating leads, and earning new customers.