The old adage, “if you build it, they will come” is a field of dreams. Placing zero effort into your website content, and ignoring the value of information produced for your visitors (otherwise known as “prospects”), will produce the same results – A BIG FAT ZERO.
IDENTIFY REPUTABLE WEB SERVICE PROVIDERS WITH A TRACK RECORD AND SOLID EXAMPLES OF THEIR WORK
If you’re hiring a web professional to get your website upgraded or launched, the person you choose to handle your online presence is crucially important. Just hiring any Tom, Dick or Sherry to build your website and launch a robust online presence, without investigating the history, success and examples of their work – can be like throwing good money into a deep dark hole of nothingness.
HOW DO I FIND TALENTED WEB PROFESSIONALS?
The web industry is full of very talented, ethical professionals. Ask your friends and business acquaintances to make suggestions of people they might know in the web industry.
Or, perform a quick search of websites in your town or community and if you find examples you like, scroll to the bottom to see if the web design studio is displayed. Try to identify two to three candidates to consider.
THERE ARE SLEAZY WEB PEOPLE, LIKE IN ANY INDUSTRY.
It’s unfortunate, but in my experience, the world of web professionals is full of shysters who will think nothing of tossing you an ample dose of flim flam. In the financial markets they call it a ponzi scheme. I have gained many valued clients over the years as a direct result of the disastrous experiences that sent them right to me. Bottom line: take time to vet your candidates with some level of due diligence. Ask for a list of references, look at 5 to 10 examples of the work the web professional has produced. Ask questions in a phone call or face to face meeting to evaluate the individual and to gauge your gut instincts. Ask friends or professional colleagues to give their impressions. Of course words like “creepy” or “weird duck” ring big alarms, but look for more subtle behaviors. Does your candidate answer questions fluidly? Is he or she able to maintain strong eye contact. Do they need to get back to you with references? Does the person you want to hire appear able to handle your questions with a relaxing posture or are they shifty and seem unable to articulate the answers. Raising the stakes on your choice of a web professionals are small steps that can pave the way toward a successful, rewarding experience and the path to positive impacts to your business.
JUNK IN – JUNK OUT
The days of plopping any junk on your website and assuming your audience does not care what type of garbage is conveyed as “relevant content” is a practice that will deliver empty promises. Google has worked tirelessly over the years to build smart algorithms that will reward quality relevant content and will decrease rankings of website content that does not seem true to its character.
FRESH FOOD IS BETTER THAN STALE FOOD
Search engines like google, bing and yahoo feast ravenously on fresh, relevant content . They more or less ignore stale content. If you want to focus more on marketing your business online, start out with small goals you can achieve – to feed the the search engines and your target audience, with tasty, thoughtfully prepared content that is well seasoned to highlight the important aspects of your business, product or service.
CUSTOM DESIGNED WORDPRESS SITES
Wild Web West specializes in designing editable custom designed sites powered by WordPress and its slate of exciting add-ons, plugins and handshaking technologies. From mobile responsive features to ecommerce enabled sites to smart forms, designed to collect information and engage your target audience, Wordpress is progressive content management application that helps to make website management better.
Setting objectives and goals to enhance your business website can impact your business positively. Thoughtfully engaging your online target audience can produce excellent results.
An experienced web professional offers web-based services based on your budget, goals and target audience. If your business has set aside a budget for web marketing efforts, hiring a seasoned web professional can streamline your best intentions while you remain focused on your day to day business operations.
WILD WEB WEST CREATES POSITIVE RESULTS
In addition to designing and launching custom designed sites, Wild Web West, LLC provides personalized web marketing, email marketing, content writing and other services designed to generate exposure to your unique target audience and create positive results.
The bottom line about a website is to keep it fresh. Hiring someone to create a site, and then never adding a stitch of new information will not bring the results you may anticipate.
You wouldn’t eat stale bread or crackers. Don’t leave the search engines picking at stale content. They’ll pass you by to feed on the relevant content of your competitors.
Call me, Mary Mangold, to begin a discussion about your online marketing goals in 2014.
We can work together to designate topics for yummy fresh content on your website that the search engines will love to feast on — and you’ll engage your target audience with calls to action that convert prospects to consumers of your product or service.